The George Hotel is perfectly placed in the historic market town of Swaffham. Our enviable setting makes us an ideal base for exploring our beautiful county of Norfolk - with Royal Sandringham, the stunning North Norfolk Coast, Walsingham and the fine historic city of Norwich all within easy reach.
Originally a 16th Century coaching inn, our 3 star hotel has plenty of charm and character inside and out. Add to that the delightful collection of characters that work here, and you have all the ingredients for a truly relaxing and memorable stay.
We have so much more to offer than just accommodation! With a great reputation for our good food you won’t go hungry. Serving bar snacks and restaurant cuisine there are dishes to cater for all tastes, plus with a selection of real ales we are a firm favourite with the locals!
Our purpose built Pedlars suite is the ideal setting for conferences, banquets, events and weddings, feel free to talk to us about your options.
